- #58
Most popular Japanese light novels publish a volume every 3-5 months on average (2.5-4 volumes per year). That's true whether they're based on web novels (and thus already have a fanbase so you can already estimate sales even before release) or completely new (and thus entirely unknown). But they're almost all released by one of a few large publishers (Kadokawa alone controls more than 70% of the market, with branches for other media as well as advertising), so the publishers can afford to eat a few losses and continue publishing unpopular works, because they can make up for it with the other series.
There's also the fact that novel sales are only a part of the profits. For a popular series, merchandising (toys, figures, art books, drama CDs, etc.) can easily contribute more revenue than actual book sales, and then there's anime/manga/video game/film/etc. adaptations and derivatives, and a lot of other extra revenue sources.
There's also the fact that novel sales are only a part of the profits. For a popular series, merchandising (toys, figures, art books, drama CDs, etc.) can easily contribute more revenue than actual book sales, and then there's anime/manga/video game/film/etc. adaptations and derivatives, and a lot of other extra revenue sources.