- #34
I think that Ginjo was just pretending to be a villain here (though I'll admit that he's been acting suspicious since his first appearance). Ginjo probably speculated/knows that one's emotional state can affect the speed of completing his/her fullbring (he is one of the most experienced fullbring users after all). And knowing that Ichigo is very protective of his friends, he probably played the villain and placed Ichigo in a desperate position to speed up or force the completion of his fullbring.