In a world where magic thrives and mysterious civilizations are discovered, Alfraed Logick opens "Herbs & Lotions," a shop offering a variety of medicines, potions, and lotions.
Guided by a mysterious master, this young man evolves into a skilled healer. He possesses extraordinary strength and stamina, fluency in the ancient language, and a dedication to surpass expectations. With these abilities, he vows to make his shop the best in the world and live the life of his dreams.
In his quest to promote his products globally and earn additional income, Alfraed encounters heroes, kings, elder dragons, devil lords, demigods, and many others. Some become trusted friends, some bitter enemies, and one becomes the love of his life.
This is the story of Alfraed Logick's bustling life.
I do not believe in a flawless protagonist who excels at everything from the start. In the early chapters, Alfraed makes mistakes—sometimes foolish ones—and often doesn't know what to do, leading to inefficient decisions like those in chapter 12. Essentially, he behaves like a real human.
Through these errors, he learns and grows, becoming more mature as both a person and a businessman.
Previously, I released 8 to 10 chapters per month. However, since being appointed Vice President in February 2023, my output has dropped to around 3 to 4 chapters a month. The increased workload and responsibility made even that quota challenging. I experienced burnout, affecting both my main job and the quality of each chapter. Considering all factors, I believe releasing 2 new chapters per month is sustainable for me right now.
Thank you for your understanding.



The mc barely sell anything out of his store and just has the guild do it at exterme discounts that make no sense.
The author says the MC get better after chapter 50 but the story turns into a op mc going dungeon raiding for the next 50 chapter and has nothing to do with the store.
Unfortunately, both the characters are writing quality are bad. The writing quality was mildly irritating, with the bad Grammer and exposition being handled very poorly.
The characters were by far the worst part of this book, and the reason I dropped it. The characters didn't feel one but like people; rather, they were one dimensional and seemed to lack any complexity or realism.
For example, the all men except for MC are villains, irresponsible, or lusty pigs. One girl (at the beginning) was the vain, big breasted onee-chan that instantly falls for the main character when he saves her. MC is a do gooder with a shop. He failed to be interesting, at least to me.
The story is light, good to read, has great characters and don t have repetitive situations, I really recommend it. But I also notice that the author sometimes exaggerates in the description of scenarios and situations (he looks like an old man telling a story... he rambles!) ---------------- Author, me too I would recommend changing the cover, because despite being beautiful and well made, it gives us the idea of a natural medicine book, not a fantasy book (I don't say this as a review, just because I like the novel and think it has content enough to become popular)